Barron's Next Case Study

Problem:

• Barron's is a longstanding conservative financial media company, and was seeking to revamp their "NEXT" platform in order to better appeal to millennials is with little or no knowledge of stock exchange

Solutions:

Homepage

• The Power Stocks feature above the fold for out 'Power User' Justin
• The 'Next Guide' for the 'Novice' Alyssa

Article List

• Reflects homepage with tag filter feature since this was most requested from interviewees

Article

• Image gallery and key takeaways to break up long reads, and provide quick access to the pertinent information

Stock

• Live information above the fold followed by a company break down and relevant news to give User insight into the mechanics of the investment